Watch out for the flying cats
Product release days are kind of like juggling a couple dozen china plates all at once. With the occasional addition of a feral cat thrown in for fun. This will be the 6th or 7th product release I’ve...
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Sustainability means never having to say you’re sorry.
Fascinating story in the New York Times about a New York based H & M clothing store destroying unsold merchandise and then dumping it into the trash. The article points out that in NYC, a third of...
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7 Ways to Get Your Employees Thinking Sustainably
It’s easy to decide to green your company’s buildings and culture, but how can you get your employees on board with your company’s new environmentally-friendly persona. Here are some creative ways to...
View Article"Green" is the new "Low Fat"
Yesterday I attended a business lunch where the keynote speaker was the gentleman responsible for organizing the upcoming 2008 Olympic Track and Field Trials here in Eugene, OR. (A huge deal for our...
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Green? Say It
Are you running a “Green” business? Are you building “Green” products? Is the brightness of your “Greenness” important to your customer? If you answered “Yes” to any of these questions, let it shine,...
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5 Organic Lessons for Your Small Business Marketing
The purpose of this post is not to convince you to go organic the way you might think … Just because I’m from Oregon and live next to the Cooper Vineyards and own a community garden plot does not...
View ArticleA Green Challenge
I have to admit I like reading Gene Marks’ columns in Business Week because he’s a good writer and a clever contrarian, which makes his stuff fun to disagree with. Hence my title to this post, which is...
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Earth Day: Flying Green
Family reunion time is fast approaching. Yesterday I purchased a ticket to Austin Texas for this years reunion and the moment I hit the “submit” button for my order I noticed they had a “Green” area...
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New Electric Car
So this was obvious but worth noting because it’s what you and I expected, and it shows that the right kind of business is going to go on. Toyota has announced plans to build an electric town car....
View ArticleCan Green Marketing Hold the Momentum?
The New York Times‘ Small Business Summit Center had this interesting quote last week from E.B. Moss, owner of Moss Appeal/Moss Appeal Green in New York City. She created Moss Appeal in 2001 and Moss...
View ArticleAnother Green Startup Up and Running
I’m pretty sure that the key to really greening the world is that the businesses that try, that promote and sponsor these ideas, are able to make money. Sorry to sound so crass–the ex-hippy in me...
View ArticlePitching a Business Plan – Lessons from An Inconvenient Truth
I recently watched Al Gore’s documentary, An Inconvenient Truth, and found it compelling viewing. It is an excellent production and helped shine a powerful spotlight on climate change, the challenges...
View ArticleI double dog dare you to clean up the earth.
The people of Estonia decided they’d had enough of the garbage that littered their countryside and forests. Instead of waiting for the government to take care of it, or turning a blind eye and hoping...
View ArticleDoing Well by Doing Good is Not All That New
I caught this the other day on Huffington Post; Tracy Metro on what she calls eco-entrepreneurs: Starting a new business is often referred to as the “American Dream,” but it’s not always so dreamy for...
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Bad News is Good News for Clean and Alternative
I’ve heard several interviews with Thomas Friedman lately, and over the last week I bought and read his latest book, Hot, Flat, and Crowded. I think the book is something that startups and small...
View Article1+1+1 = More than Three on Clean Energy
Sometimes things come together and mean more together than they would separately. Looking forward, clean energy is going to be very big. I don’t want to get into one of those...
View ArticleBlack Swans of Energy Innovation
I’m on the email list for these videos and this one seems particularly important and encouraging. The introduction on the site says: Toss the old notions of environmentalism into the recycling bin....
View ArticleHuge Clean Tech Proposal
Greenbiz.com reported yesterday on a new group building a program to generate $500 billion in clean tech investment and 5 million green Jobs: The New Apollo Program is the creation of the Apollo...
View ArticleEntrepreneurial opportunity
It’s heartening to be able to pass on a success story. On Monday, 22 December KVAL TV in Eugene reported on the success of Sweet Skins, a minority women owned eco-clothing company which sews and sells...
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Earth Hour
Turn out. Take action. Be part of this historic event. March 28, 2009, 8:30 pm local time World Wildlife Fund is asking individuals, businesses, governments and organizations around the world to turn...
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